The strategic application of signs, landmarks, architectural features, interior design elements and maps for the purpose of directing people through a given space or facility.

Wayfinding involves more than just signage, but the design and placement of signs within a facility plays a critical role in how easily one can navigate a space. Improper signage and wayfinding can be costly, wasting time for staff, causing frustration for lost visitors and having an overall negative impact on a facility's image and brand.

APCO's local sales representatives nationwide, along with the trained consultants of our Sign Planning Department in Atlanta, are ready to assist you with the planning and design of your sign system. We offer a unique mix of knowledge that is essential for a successful project, including a foundation in graphic design, knowledge of materials and human perception, and a thorough understanding of the ADA and its impact on a sign system. Our expertise and innovative solutions will help you not only have a successful signage and wayfinding program, but will also save you time and money in the long term.